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Vitality Bakehouse

What we did:
Branding & Packaging Design

Vitality Bakehouse is a specialty Gluten Free bakery range found in health food and specialty stores over Australia.
Vitality believes everyone should be able to enjoy eating baked goods that are healthy and tasty and therefore have developed an extensive line of breads, cakes and biscuits for those with food intolerances.

We at Tangent, were engaged to refresh their existing branding, which had become outdated over the years.

After conducting thorough market research, we put forward a proposal that would see Vitality looking modern, fresh and more suited to the “health-conscious” market group they aim for.

We began the design process by redesigning the existing Vitality logo. We were required to keep certain logo elements in place (due to trademarking) and therefore careful steps were taken to maintain these.

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Simplistic design, combined with a modern colour palette made up the new look and feel for the branding and packaging design.

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The design was then carried to other Vitality Bakehouse products.

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We worked closely with printer David Gibson from GDP to ensure a quality print outcome of the final packaging.

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Overseeing a job until the end is something that we at Tangent pride ourselves on.


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