What we did: Packaging Design
Father and son team, Nick and Alex are the creators of Zero Food organic rice-based pizza crusts and toasties. The product targets fitness-focused people wanting to eat guilt-free whilst sticking to their nutritional goals.
Given our extensive experience in shelf-ready food packaging, Tangent was assigned the task of the packaging design work across their entire range.
We had to consider how to best make the bases look appealing within the packaging whilst also educating consumers on what Zero products are all about.
We know from experience that consumers like to “see” what’s inside any food pack, so a circular window cut-out was introduced. This shape also follows the Zero branding theme.
The chosen colour theme was black with brighter colours. Red and purple helped to lift the natural state of the raw product.
We also generated the barcoding (GS1 standards) and the box shippers for shelving in supermarkets.
The Zero Food products can be found at delis and selected IGA & Coles Supermarkets Australia wide. A list of their stockists can be found on their website www.zerofood.com.au
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