About us
Founded in 2006 by Lauren Morgan, Tangent Creative Marketing began as a graphic design studio fueled by Lauren’s passion for visual communication. After completing her studies and gaining industry experience at a private firm in Melbourne’s north, Lauren set out to establish her own business. Her focus was clear: to deliver high-quality, impactful design solutions that truly resonate with clients and elevate their brands.
As the digital landscape evolved, so did the business. Tangent Creative Marketing embraced the digital shift, expanding its services to include website design, allowing the business to meet the growing demand for comprehensive online solutions. This evolution was driven by the desire to offer clients a seamless, end-to-end creative experience, from print materials to digital platforms.
Recognising the increasing need for strategic marketing expertise, Lauren sought to complement her design skills by partnering with Silvana Jovic, a marketing professional with a keen understanding of business strategy and client objectives. Together, they forged a unique synergy—Lauren providing the creative vision and Silvana crafting the marketing strategies that drive business growth.
Today, Tangent Creative Marketing offers a full suite of services, blending exceptional design with strategic marketing. Our expertise helps clients set clear goals, define measurable objectives, and achieve tangible results. Whether it’s through captivating design or strategic campaigns, Tangent Creative Marketing ensures that every client has the tools and support needed to succeed in an ever-changing business landscape.
Meet the team
Lauren Morgan
Founder & Graphic Designer
Lauren Morgan, is an accomplished graphic designer who graduated with a Bachelor of Visual Arts BArts(VisComm) specialising Graphic Design at La Trobe University. Her commitment to excellence and her passion for visual storytelling have shaped her career and the creative direction of Tangent.
With a keen eye for aesthetics and a strong foundation in design principles, Lauren has dedicated herself in delivering impactful design solutions that bring her clients’ visions to life. Her work reflects her deep understanding of how visuals communicate brand identity and connect with audiences on an emotional level. Lauren’s skill, combined with her drive to innovate, has allowed Tangent Creative Marketing to evolve the business into a full-service creative studio, embracing digital advancements and delivering cutting-edge solutions for clients across industries.
As the creative force behind Tangent, Lauren is not only a skilled designer but also a strategic thinker, committed to helping businesses elevate their brand and achieve meaningful, measurable results.
Silvana Jovic
Marketing Strategist
Silvana Jovic is the marketing strategist driving Tangent Creative Marketing’s client success, with a Bachelor of Commerce in Marketing from UNSW and a Master’s in Digital Marketing from UTS. Her comprehensive understanding of traditional marketing principles, combined with advanced digital expertise, allows her to craft powerful, results-oriented marketing strategies.
Silvana collaborates closely with Lauren to deliver a full suite of services that blend creative and strategic thinking. She focuses on setting measurable goals, developing data-driven campaigns, and ensuring that every project is aligned with the client’s business objectives. Silvana’s role is essential to Tangent’s ability to provide clients with more than just beautiful designs—she helps them achieve meaningful outcomes in a fast-paced digital world.
Silvana’s analytical skills, coupled with her passion for innovative marketing, make her an invaluable asset to the Tangent team, bridging creative design with strategic insight to elevate brands and drive growth.
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