Hidden Alley Distillery is a micro-distillery located in the heart of Melbourne’s inner north, specialising in small-batch craft gin with an unmistakably hip, urban vibe. With a boutique production process and a commitment to quality, Hidden Alley brings Melbourne’s edgy, creative spirit into every bottle.

We at Tangent Creative Marketing were engaged to create a cohesive brand identity that captures the distinct character of Hidden Alley. Our work included designing the brand from the ground up, creating label designs that reflect the distillery’s unique style, and building a website to showcase their story and product line.

 The result is a brand that stands out, resonating with the distillery’s target audience and capturing the spirit of Melbourne’s craft gin scene.